I have worked on several mobile marketing jobs in The Netherlands and United Kingdom. While working in London I experienced the rise of the mobile internet and exponential growth in the mobile application area from an industry perspective. Currently I run yoMedia, a mobile software company based in Amsterdam. On my blog mobileguru.nl I try to share as much as I can about mobile marketing and technology.

At my blog MobileGuru.nl you can read everything about leveraging the mobile marketing channel, have a look at the latest innovations in mobile technology and find out all about the most innovative mobile applications. The content you’ll find there will be written from the perspective of a mobile marketeer, which is my profession. In every article I’ll try to give you an insight in how I think the mobile industry can profit from various innovations in hardware technology, applications and marketing. But that’s not all, if you’d like to get in touch, there are all sorts of buttons and widgets that tell you stuff about me and how to reach out to me. Enjoy!

Let me give you a quick breakdown of the stuff I’ve done in so far. I studied Communication Science at the University of Amsterdam and while I was studying I met my good friend Ernst-Jan, who basically inspired me to round off my study as quick as possible and get to work. During the last bit of studying I worked as a sales trainer at a non-profit company and joined Ernst-Jan’s blogging adventure on Spotlight Effect. After a short period we even were awarded as the best Dutch marketing blog.

To finish my study I did an internship at WebAds, the Dutch market leader in digital advertising, in the team that established the first mobile advertising division in The Netherlands. After a succesful internship I was motivated to kickstart my career in mobile marketing and moved to London to work for Unanimis, the British equivalent of WebAds. At Unanimis I really learned the ins and outs of mobile marketing, in a more mature market. After this great English adventure I decided to move back to Amsterdam to work at yoMedia, a mobile application startup, which is my where I spend my days right now.

If you would like to know more, do have a look at my LinkedIn profile.

Currently I run yoMedia, an Amsterdam based mobile software company. Its main focus is on mobile applications for the iPhone and Android or for other handsets through Java Technology. For some non-mobile clients yoMedia has built bespoke back end systems for media sharing and audio and video conversion, topped off with loads of social networking features. Some of yoMedia’s clients are Radio 538, Intermediair, Evangelische Omroep and Swatch.

Thinking of myself as a mobile guru, I’d love to help you with a bit of advice in the area of mobile marketing, so you can take your next step in the right direction. If you just want to know what phone to buy, you can ask me that too. You can reach out to me by e-mail at peter[at]peterevers.net , send a tweet to @peterevers or just ring me on Skype (petrusevrus).